Asics Gel Cumulus Sneaker- Irconclad/Black-1A03010102
About the Product
A favorite for 20 years and counting. GEL-Cumulus® celebrates its 20th anniversary with premium technology and a refined design that offers optimal support and comfort for runners of all levels. A FlyteFoam® midsole teams up with rearfoot and forefoot GEL® cushioning for a smooth, lightweight ride that maintains full contact with the ground. Its jacquard mesh upper elevates the styling and forms to your foot for a fit that feels customized just for you.
Asics Mission Statement
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano - a sound mind in a sound body. Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
A Brief History
Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan.
ASICS was chosen as the name for his company, based on a famous Latin phrase "Anima Sana In Corpore Sano", which when translated expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. ASICS products were introduced to the United States and brought with them an incredible story of athletic performance and technical advancements, a philosophy which still holds true today.
1990 Research and Development
ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together.
Today, ASICS is a leader in innovation of testing and producing the finest products tailored to modern day athletes rooted in research dating back to the 1940’s.